EverQuote to Share Expertise on Cost-Effective Online Lead Conversion at LeadsCon NY
Cambridge, Mass. June 23, 2015 – EverQuote, Inc., operator of the leading online auto insurance marketplace in the U.S. for consumers and insurance providers, announced today that it will be sharing insights and best practices on how to improve marketing and optimize lead conversion at this year’s LeadsCon NY, taking place August 24-26, 2015, at the New York Hilton in New York, NY. The company’s session, entitled “Best Practices for Engaging Insurance Prospects Today and Tomorrow,” will be held on Tuesday, August 25th at 4:30pm in the Sutton Parlor North room.
The goal of this session is to help insurance providers, regardless of size, to maximize the efficiency of their marketing spend when acquiring online consumer referrals. This open discussion will feature a panel of insurance providers sharing ideas on how to optimize conversion rates, discussing what the challenges are for the insurance distribution channel and detailing growth strategies for 2015 and beyond.
“I’m elated for the opportunity to host this discussion and look forward to working with our panelists so this is an unforgettable session for the insurance vertical. LeadsCon’s work in the industry has been very meaningful and impactful for many – and we look forward to helping their audience learn how to improve marketing spending and conversion rates,” said Stuart Ganis, SVP, Marketing of EverQuote and a 25-year veteran of the Personal Lines Insurance Industry.
Founded in 2007, LeadsCon showcases the best people and companies in vertical media and direct-response marketing. 5000+ people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. As a result, LeadsCon is the #1 conference on how to generate, acquire, measure, and optimize quality leads. For more information on LeadsCon and registration, visit www.leadscon.com.
Started in 2011, EverQuote, Inc. operates the leading online auto insurance marketplace in the U.S. Our data & technology platform unites drivers with agents and carriers to deliver great rates and coverage while maximizing policies sold for auto insurance providers. 80 of our 130 employees are data scientists or engineers. EverQuote ranks No. 70 on the Inc. 500 fastest growing private companies and is one of the highest-growth companies in Boston history. The company was founded with the vision of applying a scientific, data-driven approach to help consumers find the best price and coverage for their individual insurance needs. For more information, visit www.everquote.com.