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Principal Life Insurance Review

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About Principal Life Insurance

Principal is headquartered in Des Moines, Iowa. In addition to life insurance, Principal offers retirement plans and workplace benefits such as disability and dental insurance.

For individuals, Principal offers term life, universal life and survivorship life insurance policies.

The company's Principal Milestones online platform offers free resources for financial education, such as understanding a credit score, building a budget and doing your own legal documents. 

In this review:

Principal customer satisfaction ratings
Life insurance complaints comparison
Principal contact information

Principal Life Insurance customer satisfaction ratings

We asked current Principal life insurance customers to rate the company on several measures. In our best life insurance companies survey, Principal had the highest overall rating.

Overall satisfaction: 4.5 stars

Price satisfaction: 4 stars

Customer service satisfaction: 4 stars

Would you choose Principal again?

As another measure of satisfaction, we asked customers if they would choose Principal again.

In our survey, the highest percentage of people who would choose the same company again were customers Pacific Life.

Life insurance complaints comparison

Here's a look at complaint levels among the life insurance companies in our survey. While many have very low complaint levels, Pacific Life has the lowest.

Principal Life contact information

711 High Street
Des Moines, IA 50392
General questions: 800-986-3343
Life insurance beneficiary change form


EverQuote commissioned a survey of 150 current customers of the company in January 2019. The survey was not open to the public on EverQuote.com.

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Updated March 20, 2019

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