When it comes to buying life insurance, most people shop for a good price. They also tend to want a well-known brand name.

We surveyed customers of 15 large life insurance companies get their ratings for overall satisfaction, price and customer service. We also asked whether they would choose the same life insurance company again.

Top picks

Best life insurance company overall: Principal

Most likely to be chosen again: Pacific Life

Overall satisfaction ratings

Company Overall satisfaction rating
Principal 4.5 stars 4.5 stars
Allianz 4 stars 4 stars
American General 4 stars 4 stars
Jackson National 4 stars 4 stars
John Hancock 4 stars 4 stars
Lincoln Financial 4 stars 4 stars
MassMutual 4 stars 4 stars
MetLife 4 stars 4 stars
Nationwide Life Insurance 4 stars 4 stars
New York Life 4 stars 4 stars
Northwestern Mutual 4 stars 4 stars
Pacific Life 4 stars 4 stars
Prudential 4 stars 4 stars
Transamerica 4 stars 4 stars
AXA 3.5 stars 3.5 stars

Would you choose the same life insurance company again?

As another measure of satisfacton, we asked people whether they would choose the same company again. Pacific Life had the highest percentage of customers who said yes, followed by Lincoln Financial and Principal.

Company Yes No Maybe
Allianz

73%

9%

18%

American General

63%

9%

28%

AXA

75%

11%

14%

Jackson National

69%

10%

21%

John Hancock

61%

13%

26%

Lincoln Financial

82%

5%

13%

MassMutual

71%

7%

22%

MetLife

64%

7%

29%

Nationwide Life Insurance

65%

5%

30%

New York Life

62%

7%

31%

Northwestern Mutual

61%

9%

30%

Pacific Life

94%

2%

4%

Principal

79%

3%

18%

Prudential

56%

5%

39%

Transamerica

61%

11%

28%

Price satisfaction ratings

Comparing price is important when shopping for life insurance. Iife insurance quotes will vary among insurers based on your age, health and other personal factors. Even if you have some medical problems, it's a good idea to shop around and compare rates.

Life insurance customers we surveyed gave all the companies an average of 4 stars for price.

All life insurance companies in our survey 4 stars 4 stars

Customer service ratings

When you have a question about your policy, or want to change beneficiaries, customer service is important. As with price ratings, people gave their life insurance companies an average of 4 stars for customer service.

All life insurance companies in our survey 4 stars 4 stars

Methodology

EverQuote surveyed 2,250 customers of large life insurance companies in January 2019. The survey was not open to the public on EverQuote.com.

Updated March 18, 2019