American Family Insurance Reviews

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About American Family Insurance

American Family Insurance is headquartered in Madison, Wisconsin. About half of its property/casualty business is private auto insurance, according to S&P Global Market Intelligence. It also sells insurance for homeowners, farms and ranches, and businesses.

If you have a teen driver, you might be interested in American Family's Teen Safe Driver program. A smartphone app will score their driving. Parents can see the location of their teen and their driving. After the teen has been in the program for a year or 3,000 miles, you can get a car insurance discount.

American Family Insurance customer satisfaction ratings for auto insurance

Overall ratingPrice satisfaction Customer service satisfaction
4 stars 4 stars 4 stars

Would you choose American Family again for auto insurance?

Yes Maybe No
81% 14% 5%

See more ratings: Best car insurance companies

American Family car insurance price comparison

Here's a look at how car insurance premiums compare among American Family and other large auto insurers.

Company Monthly premium paid
American Family $115
Travelers $123
State Farm $126
Farmers $131
Nationwide $135
USAA $135
Allstate $136
GEICO $136
Liberty Mutual $144
Progressive $149
Source: Premiums reported by EverQuote users, based on policies with bodily injury liability coverage of 100/300. Rates are based on single vehicles with one driver who has a good driving record with no violations. Premiums for sedans, coupes and hatchbacks were averaged. Premiums are based on expenditures reported between Jan. 1, 2016, and April 1, 2018. Your own rates will be different.

Consumer complaints against American Family

Every state's insurance department handles complaints against insurers that operate in the state. The National Association of Insurance Commissioners collects complaint data and produces a complaint ratio. The number is meant to show the number of complaints relative to a company's size of business. The industry median ratio is 1.00 and lower numbers are better.

American Family Insurance complaints

American Family customer satisfaction ratings for home insurance

We also asked American Family home insurance customers about their satisfaction and whether they would choose American Family again for their home insurance. Here’s how they rated the company.

Overall ratingPrice satisfaction Customer service satisfaction
4.5 stars 4.5 stars 4.5 stars

Would you choose American Family again for homeowners insurance?

Yes Maybe No
90% 6% 4%

Companies within American Family Mutual

Many insurance companies have several subsidiaries. These subsidiaries may not operate in all states and could focus on different types of customers or business. American Family's subsidiaries include:

  • American Family Life Insurance Co.
  • American Standard Insurance Co. of Wisconsin
  • American Family Insurance Co.
  • American Standard Insurance Co. of Ohio
  • Midvale Indemnity Co.
  • Homesite Group Incorporated

Source: S&P Global Market Intelligence

American Family insurance coverage

American Family contact information

6000 American Parkway
Madison, WI 53783
Customer service & claims: 1-800-MY AMFAM or (800) 692-6326

Methodology for ratings

For star ratings and whether customers would choose the company again, EverQuote commissioned a survey of 150 current customers of American Family Insurance in March 2018. The survey was not open to the public on

Updated July 11, 2018

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