American Family Insurance Review 2019

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About American Family Insurance

American Family Insurance is headquartered in Madison, Wisconsin. It sells insurance for autos, homeowners, farms and ranches, and businesses.

If you have a teen driver, you might be interested in American Family's Teen Safe Driver program. A smartphone app will score their driving. Parents can see the location of their teen and their driving score. After the teen has been in the program for a year or 3,000 miles, you can get a car insurance discount.

In this review:

Auto insurance satisfaction ratings
Price comparison
Auto insurance policy features
Website & app ratings
Auto insurance complaints
Home insurance satisfaction ratings
Company subsidiaries
Contact information

American Family Insurance customer satisfaction ratings for auto insurance

We asked current customers of American Family to rate the company on several measures. Here's how they scored the company.

Overall satisfaction: 4 stars

4 stars

Price satisfaction: 3.5 stars

3.5 stars

Customer service satisfaction: 4 stars

4 stars

See more company ratings in our best car insurance companies survey.

Would you choose American Family Insurance again?

As another measure of satisfaction, we asked current American Family auto insurance customers if they would choose the company again. Slightly under half said yes.

In our survey, the highest percent of people who would choose the same company again are customers of Mercury Insurance (72%) and Amica (71%).


American Family car insurance price comparison

We analyzed premiums reported by EverQuote users with good driving records to see how prices compare between American Family and other insurers. American Family was among the cheapest.

Rank Insurance company Average annual premium
1 Shelter Insurance Co. $1,453
2 Erie Insurance $1,488
3 The Hartford $1,549
4 American Family $1,551
5 PEMCO Insurance $1,554
6 Ameriprise $1,561
7 Metropolitan Insurance Co. $1,563
8 Grange $1,565
9 21st Century Insurance $1,638
10 American Alliance $1,646

Does American Family have what you want?

Do you want special features in a car insurance policy? Here's a look at what American Family offers as add-ons or as separate policies:

Websites & apps

We asked American Family's customers if they had used the company's website or app and, if they had, asked if they were satisfied with the experience.

Website and app satisfaction

Complaints against American Family Insurance

Complaints against American Family about auto insurance are lower than the industry median.

Each state's insurance department handles complaints against insurers that operate in the state. The National Association of Insurance Commissioners collects complaint data and produces a complaint ratio. The number is meant to show the number of complaints relative to a company's size of business. The industry median ratio is 1.00 and lower numbers are better.

American Family complaints

American Family Insurance customer satisfaction ratings for homeowners insurance

We asked current customers of American Family to rate the company on several measures. Here's how they scored the company.

Overall satisfaction: 4 stars

4 stars

Price satisfaction: 3.5 stars

3.5 stars

Customer service satisfaction: 4 stars

4 stars

See more company ratings in our best home insurance companies survey.

Would you choose American Family Insurance home insurance again?

We also asked current American Family home insurance customers if they would choose the company again. A little over half said yes.

In our survey, the highest percent of people who would choose the same company again are customers of Chubb (87%).


Companies within American Family Mutual

Many insurance companies have several subsidiaries. These subsidiaries may not operate in all states and could focus on different types of customers or business. American Family's subsidiaries include:

  • American Family Insurance Co.
  • Homesite Group 
  • PGC Holdings

Source: S&P Global Market Intelligence

American Family Insurance contact information

6000 American Parkway
Madison, WI 53783
website
Customer service & claims: 1-800-MY AMFAM or (800) 692-6326

Methodology 

For star ratings and whether customers would choose the company again, EverQuote commissioned a survey of 150 current customers of American Family Insurance in January 2019. The survey was not open to the public on EverQuote.com. 

For premium comparisons, Source: we analyzed premiums reported by EverQuote users from Jan. 1, 2017, to Dec. 31, 2018. Users had liability limits of 100/300/50 ($100,000 bodily injury per person, $300,000 bodily injury per accident, $50,000 property damage) and uninsured motorist limits of 100/300 ($100,000 per person, $300,000 per accident). Rates are for a single driver with one vehicle and no accidents or violations. Your own rates will be different.

Updated March 15, 2019

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