Here are the 50 largest life insurance companies in Wisconsin, based on the amount of premiums for policies they sold in the state in 2018.
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Largest life insurance companies in Wisconsin
| Rank in Wisconsin | Company | Market share % in Wisconsin |
|---|---|---|
| 1 | Northwestern Mutual | 21.57 |
| 2 | Lincoln Financial | 5.81 |
| 3 | Prudential Financial Inc. | 4.85 |
| 4 | American Family Life Insurance Co. | 3.53 |
| 5 | State Farm | 3.38 |
| 6 | New York Life | 3.19 |
| 7 | John Hancock | 3.12 |
| 8 | MassMutual | 2.5 |
| 9 | Protective | 2.25 |
| 10 | AXA Equitable | 2.2 |
| 11 | Principal Financial Group Inc. | 2.16 |
| 12 | Pacific Life | 2 |
| 13 | AIG | 1.82 |
| 14 | Sammons Enterprises Inc. | 1.75 |
| 15 | Securian | 1.71 |
| 16 | Brighthouse Financial | 1.67 |
| 17 | Transamerica | 1.66 |
| 18 | Globe Life Inc. | 1.57 |
| 19 | MetLife | 1.42 |
| 20 | Primerica | 1.35 |
| 21 | Guardian | 1.33 |
| 22 | Mutual of Omaha | 1.31 |
| 23 | Genworth | 1.23 |
| 24 | RiverSource | 1.18 |
| 25 | Voya Financial Inc. | 1.11 |
| 26 | Penn Mutual | 1.06 |
| 27 | Ohio National | 1.05 |
| 28 | Western & Southern Financial | 0.95 |
| 29 | Nationwide | 0.9 |
| 30 | Talcott Resolution | 0.89 |
| 31 | Iowa Farm Bureau Federation | 0.89 |
| 32 | Legal & General | 0.85 |
| 33 | OneAmerica | 0.8 |
| 34 | CNO Financial Group | 0.78 |
| 35 | National Life Group | 0.64 |
| 36 | Allianz | 0.62 |
| 37 | Jackson | 0.62 |
| 38 | CUNA Mutual | 0.61 |
| 39 | Global Atlantic | 0.57 |
| 40 | Athene | 0.56 |
| 41 | Pekin Life Insurance Co. | 0.54 |
| 42 | Lincoln Benefit Life Co. | 0.53 |
| 43 | Zurich | 0.52 |
| 44 | Cincinnati Life Insurance Co. | 0.51 |
| 45 | Pan American Life | 0.48 |
| 46 | COUNTRY Financial | 0.47 |
| 47 | Kansas City Life Insurance Co. | 0.36 |
| 48 | USAA | 0.35 |
| 49 | Great-West | 0.34 |
| 50 | AAA Life Insurance | 0.34 |
| Source: S&P Global Market Intelligence, based on premiums written in 2018 for ordinary life insurance. | ||